First launched at the 2016 Pool & Spa Show in Atlantic City in January, The Pool & Spa Industry Survey was distributed to industry professionals throughout the greater northeast in early 2016.
Participation was limited to business owners and executive staff and respondents were asked to anonymously provide detailed information how their business performed in 2015 and what they expected their business to be like during the 2016 season.
The survey was distributed to over 2000 top executives and the participation rate was 14%.
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Planning to expand
50% of respondents expect their employment levels to increase in 2016 |
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Industry news
90% read Pool & Spa News 70% read Aqua Magazine 52% read The Edge Magazine |
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Diversified Marketing
53% use Social Media 42% use Direct MAil 40% use Print Advertising |
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Employee benefits
57% provide incentives or bonuses 48% provide health insurance 46% provide flex hours |
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