As part of its development strategy, Hayward intends to strengthen its support for swimming pool specialists to help them boost their sales. The company has therefore set up a distribution strategy for its products within its network of partner dealers, together with a loyalty programme offering them advantages.
As part of the Totally Hayward® programme, many marketing tools are available to stores: communication and merchandising tools, videos to play in store, etc. With this programme, partners also benefit from extended warranties, an after-sales service and are rewarded for their loyalty when they convert their points into gifts.
Training sessions are also organised for partner dealers.
The programme runs from 1 October 2018 until 30 September 2019.
One of the conditions is that purchases must be made at one of the 5 distributors of the programme: Aello, Ascomat, CEC, Hydralians or SCP.