Maytronics has acquired the business of Bünger & Frese, one of its distributors of its Dolphin-brand robotic pool cleaners in Germany, from BWT Wassertechnik GmbH.
Bünger & Frese is a privately-owned company, which is specialized in the distribution of pool equipment and products, with a particular focus on Maytronics' Dolphin-brand robotic pool cleaners. Bünger & Frese has been a distributor of Maytronics' products since 2009. Bünger & Frese will continue to operate under the Bünger & Frese trade name, with the same management and team members.
Eyal Tryber, CEO of Maytronics, said: "We are delighted about the opportunity to acquire Bünger & Frese and to be able to secure the services of its highly experienced team, which allows us to continue building on the heritage of our distribution partnership that has successfully spanned over 12 years. Germany, as a strategic territory, is a core and high potential market in the pool industry. This acquisition offers us a unique opportunity to leverage the capabilities of the Bünger & Frese business together with the exceptional strengths, reputations and customer reach of our strategic distribution partners in Germany, Behncke and SCP Germany, to further promote the Dolphin brand and deliver enhanced quality and value to our partners, dealers and ultimately pool owners in Germany."
Andreas Weißenbacher, CEO of BWT, commented: "BWT is very pleased to have concluded this deal, which aligns with our strategy to focus on and further develop the promotion of our BWT-owned brands in various product segments in this important strategic market."