The Czech manufacturer USSPA has participated in the prestigious "Czech Design in London" event on September 11, 2024, organized by the Czech Industrial Design Association. This event, held at the Embassy of the Czech Republic in London, was a unique opportunity to highlight the crucial role of design as a tool for innovation and success for Czech companies, a principle strongly advocated by the association.
A successful gathering of design professionals at the Czech embassy in London
Czech design made a significant impact on the British market this past September, as leading Czech and British design professionals gathered at the Czech Embassy in London for the prestigious "Czech Design in London" event. Held on September 11, 2024, this event was organized by the Czech Industrial Design Association and served as a prime opportunity to showcase the innovative spirit and craftsmanship of Czech manufacturers like USSPA, while fostering collaboration and connections between the Czech and British design communities.
One of the key highlights of the event was a panel discussion moderated by Benedict Hobson, co-CEO of Dezeen, the globally renowned magazine for architecture, interiors, and design. Featuring prominent voices in Czech design, including Jakub Pollág, Dagmar Zvoní?ková Fredholm, and David Karásek, the discussion explored how Czech designers skillfully merge tradition with cutting-edge innovation to create products that stand out on the global stage. This focus on design as a driving force for innovation and success was a core principle of the event, strongly advocated by the Czech Industrial Design Association.
Czech Design in London
USSPA, known for its innovative creations, used this occasion to engage with British design experts and other members of the ACPD. USSPA used this event as a platform to engage with British design experts, architects, and other members of the Association of Czech Industrial Design (ACPD). It provided the company with a unique opportunity to present its latest achievements and strengthen the visibility of Czech design in international markets.
In addition to the panel discussions, an outdoor exhibition ran throughout September, allowing the public to discover the most distinctive creations from Czech design brands. Products from 15 members of the ACPD, including USSPA, were displayed outside the Czech Embassy. Visitors were introduced to cutting-edge designs from renowned brands such as Preciosa, Klimchi, Ravak, and Ton, showcasing the exceptional quality and creativity that define Czech industrial design.
Czech Design in London
The event exemplified a shared commitment to fostering collaboration, driving innovation, and producing high-quality design-led products. Through these partnerships, Czech and British professionals laid the groundwork for future collaborations that could influence the design landscape in Europe and beyond.
By participating in this event, USSPA demonstrates its commitment to promoting Czech design and fostering creative and commercial exchanges with other industry players around the world.
