Stéphane Barralis, head of Jacuzzi® Europe, and his team based in Europe, have devised a hard-hitting, no-nonsense strategy to develop the group's brands. With undisputed experience in spas and fitness equipment and a solid European presence through its dealer network, sales organisation, agencies and Italian factory, Jacuzzi® Group intends to further strengthen its leadership position!
A strategic development for professionals
The group has a historic factory in Europe, which provides a considerable advantage...
Stéphane Barralis: Indeed, Jacuzzi® Group is the most important spa manufacturer in Europe with its strategically positioned agencies and its factory located in Northern Italy. This local manufacturing, as well as minimising our carbon footprint, ensures controlled, high-performance production.
Italian factory
Is innovation your main strength?
Yes, with over 65 years of continuous innovation and more than 70 patents, our spas are emblematic for their performance and ease of use, thanks to their sophisticated automation. But that's far from being the only quality of our equipment. They also boast a unique design, recognised the world over.
Today, we are also able to offer all ranges, at prices that are perfectly in line with market expectations.
Finally, we should mention our ranges for the commercial market, as well as our ever-growing range of swim spas.
How do you define distribution?
We are present throughout Europe through a network of owned branches and third-party retailers, supported by certified distributors. Our business is constantly expanding, with all the group's brands (Jacuzzi®, Sundance®, Hydropool®, Dimension One Spas®, Vortex®, SwimLife®, Sun & Soul® et Dream Maker®). Through our portfolio of customers, we are able to supply hydromassage baths, spas and their accessories, swim spas, showers and saunas, not forgetting our famous 3-in-1 shower, sauna and steam room combination, the Sasha, widely copied but never equalled, ideal for smaller spaces with compact dimensions (260 x 120 x 225 cm).
What are your current ambitions?
We hold all the cards to bring the best to the market, in every area: European manufacturing, the reputation of our brands, a value recognised worldwide, and an innovation policy in line with our leadership position. We therefore want to build on this position with even stronger distribution through regular applications we receive and welcome from potential Dealers, offering unique opportunities. Our determination and our commitment are essential and irreplaceable pillars for the professionals in our sector, who want to succeed in a hard-fought market. "
