In our interview, the General Manager of RPI Group, which encompasses the brands Soleo and Soleo Unique, outlined the company's positioning and its goals for 2025.
Hyper-personalization of products is at the heart of RPI Group's strategy
Our conversation took place in front of a life-size swimming pool, a unique artwork designed by the Portuguese artist Joanna Vasconcelos. This exclusive pool, branded Soleo Unique, is one of the many facets of RPI Group, which also includes Soleo. João Leitão expressed his desire to foster further collaborations between art and swimming pools.
Video interview with João Leitão, General Manager of the RPI Group
At the Piscine Global 2024 trade show in Lyon, Leitão also discussed the group's diverse activities, including pool construction and the production of prefabricated liners, steel panels, and coping.
João Leitão, General Manager of RPI Group, in front of a Soleo Unique swimming pool
We will try to increase our markets, to open new point of sales but at the end, the big goal is to see Soleo as THE brand for swimming pools
This eclectic approach has been a significant advantage for the Braga-based company. During the interview, Leitão revealed the group's 2025 objectives and its underlying philosophy: to "meet all the needs of our customers and the market".