As the UK wet leisure industry gears up for two exciting events, the National Hot Tub Day on March 28^th and April Pools Day on April 1^st, industry professionals have a prime opportunity to showcase their products and services while emphasising the health and wellbeing benefits to consumers. 

2 days to highlight the benefits of swimming pools and spas 

National Hot Tub Day (March 28^th) celebrates the joy and relaxation that hot tubs bring to countless enthusiasts across the nation. From solo relaxation to lively gatherings with loved ones, hot tub owners relish their 'Me-Time' and communal experiences. This day highlights the tranquil retreats that hot tubs offer and underscores their increasing popularity as essential lifestyle enhancements.
According to the British and Irish Spa and Hot Tub Association (BISHTA), the UK boasts over 330,000 rigid hot tubs and exercise spas, with inflatable spas adding another 800,000 units. The market continues to grow, reflecting a broader accessibility beyond traditional luxury markets.
For companies looking to capitalise on National Hot Tub Day, promoting the diverse benefits of hot tub ownership--from therapeutic hydromassage to social connectivity--can resonate strongly with consumers seeking to enhance their home environments. 

April Pools Day (April 1^st), spearheaded by the Swimming Pool and Allied Trades Association (SPATA), celebrates the myriad benefits of residential swimming pool ownership. From physical fitness to family fun, swimming pools offer versatile options catering to various budgets and lifestyle needs.
SPATA notes that the UK hosts over 273,000 in-ground residential pools, with approximately 3,000 new installations annually, showcasing the growth and diversity within the domestic pool sector.

Both BISHTA and SPATA offer invaluable resources on their respective websites. These resources assist consumers in navigating their purchase journey and connecting with accredited industry professionals. They include comprehensive guides, inspirational project images, and searchable maps to find trusted association members who adhere to industry standards and ethical practices. 
For more information on participating and maximising your promotional opportunities, visit BISHTA and SPATA websites.