As Europe's largest swimming pool market, France plays a central role in shaping industry trends and strategic direction.
Spécial PROS, published five times a year in French, provides an in-depth analysis of this market through product innovations, company developments, interviews and comprehensive feature reports. Widely distributed across France and neighbouring French-speaking regions, this leading trade publication offers professionals a structured overview of the sector's evolution.

An edition aligned with the sector's new momentum

The latest edition, Spécial PROS #66, looks ahead to 2026, analysing the strategic movements and emerging dynamics influencing the French pool industry. Executive interviews, a forward-looking report following the Barcelona trade show, equipment features, training updates and key industry events: a substantial and edition closely aligned with real market developments.

On the cover of this edition

A conversation with Jean-Charles Romero of Fusion Piscine: Our "A conversation with..." feature highlights Jean-Charles Romero, head of the Fusion Piscine network. In this in-depth interview, he reflects on the structuring of the group, the growing role of the Economic Interest Group (EIG), the development of a private label strategy and the evolution of member support tools. Combining strategic vision, collective momentum and commercial development, this interview sheds light on an agile and rapidly expanding network model.

Spécial PROS #66 digital edition

Feature reports

What will change in 2026? The central feature of this edition provides a forward-looking analysis of the developments expected in 2026. Several signals identified at the end of 2025 and during the early months of 2026 suggest a shift in market direction. The Barcelona exhibition offered a valuable opportunity to assess these changes. This report shares what was observed -- and what could be felt -- on the ground.

Dehumidification for indoor and enclosed pools: expert insight. With relatively few players active in this segment, the indoor pool market is often overlooked, largely due to perceived technical complexity. Yet it represents a promising, high value-added segment in which specialist manufacturers provide the expertise and support required to deliver successful projects.

Interviews and field reports

This edition also features several key industry figures:

  • Sébastien Marlier, BWT France
  • The CF Group France team and their ambassador Eva André
  • Romain Hardy, Ocedis
  • Christophe Durand, Everblue

Networks

The Networks section highlights the collective dynamics structuring the profession. In this edition: Unibéo, HydroSud, Aboral Piscines, Les Piscinistes Associés, Caron Piscines and others.

Business

Social media in 2026: adopting the right approach 
Social media is no longer simply a visibility channel -- it has become a genuine strategic lever for pool professionals. In 2026, however, the rules continue to evolve. Shifting algorithms, the growing role of AI, increased advertising pressure and the demand for consistent content: how can these platforms be used efficiently and profitably?
In this Business section, Pauline Kara Mikinda outlines the best practices to adopt: defining the right objectives, prioritising customer focus, structuring a content strategy and intelligently integrating new digital tools. A pragmatic guide to turning social media into an effective acquisition and retention tool rather than a time-consuming shop window.

Our regular sections

Discover now the digital version of Spécial PROS #66, distributed to pool professionals across France (builders, installers, distributors, specialist retailers, etc.). You can also explore previous editions and stay informed about upcoming releases.

The next issue of Spécial PROS will be published in spring 2026. To receive the printed edition free of charge or subscribe to our newsletters, please register via our online form.