Bluedrops, a B2B player in the swimming pool sector, specializing in technical support and installation solutions, and the LDD Group, announce their collaboration.

The advantages for the pool professional

The goal of this alliance is to combine the strengths of both companies to form #teamoftomorrow. In this collaboration, each company retains its own distinct identity, and Bluedrops remains the pool builder's preferred partner, with a clear focus on technology, service, and robust B2B support.
The LDD Group is a major player in online pool retail and product development.

With the vision #teampooloftomorrow, the companies are building a bridge between the online retail world and the offline installation practice. Instead of competition, the focus is on a complementary strategy that gives the pool builder a competitive edge! By linking LDD's consumer data to Bluedrops' product development, unique product lines are created that deliberately differ from the standard online offering. This provides the installer with products that allow them to stand out. The installer's revenue model is also central. This translates into a deliberately defined portfolio, where the standard online offering focuses on accessibility, Bluedrops concentrates on complex solutions such as the Bluematic platform and Blueplus technologies. These systems are installed and maintained exclusively by the professional. In this way, the installer's revenue model remains protected against online price pressure.

Finally, digitalisation is deployed as a practical tool. The organisation's digital strength simplifies processes for the pool builder. As a result, less time is lost on administration and purchasing. This leaves more room for what truly matters: craftsmanship.