At the helm of Fluidra Deutschland GmbH since last September, René Schlößer is also the Managing Director of Fluidra Benelux. He is now driving a new momentum with a name change that carries strong significance.
A new direction to better support Benelux professionals
Fluidra Benelux is now the new name given to the union of SIBO Fluidra (the Netherlands) and Fluidra Belgium, with the aim of better serving pool professionals across this market.
This name change was celebrated on 16 January 2026 during a special evening event in Veghel, the Netherlands, under the banner of innovation, inspiration and major announcements.
Fluidra Benelux stands for quality and a strong sense of responsibility.
Among the announcements made, professionals also discovered the new visual identity of the AquaForte brand, Fluidra's brand offering a complete range of equipment for the creation and maintenance of ponds and natural swimming pools.
Fluidra Benelux invited its partners to celebrate this new identity on 16 January 2026 in Veghel
Today, Fluidra Benelux brings together 75 employees dedicated to quality, service and reliability, meeting the expectations of professionals. This new name marks an important step in the future development of the organisation's Benelux entity and reflects its vision for the future.
