To coincide with Piscine Global, taking place in Lyon from 17 to 20 November 2026, EuroSpaPoolNews will publish its international Special Lyon edition. Published in French and English with a print run of 8,000 copies, it will enable companies to present their latest news, innovations and solutions to the professionals attending this leading global event for the Pool, Spa and Wellness industry.
Three bilingual booklets showcasing every area of industry expertise
Distributed directly at the entrance to Piscine Global, EuroSpaPoolNews Special Lyon will accompany visitors throughout the four-day event. This bilingual French-English edition will comprise three complementary sections:
- The News booklet, dedicated to companies, their projects, developments and strategies;
- The New Products booklet, presenting the latest products, equipment, technologies and services for pool professionals;
- The Spas & Wellness booklet, focusing on innovations and trends in the spa, sauna and wellness markets.
This structure allows every company to communicate within an editorial environment suited to its activities and objectives, while benefiting from the visibility of an international publication distributed at the heart of the exhibition.
Print and digital visibility among industry professionals
With 8,000 copies distributed at the entrance to Piscine Global, Special Lyon provides strong visibility among the show's visitors, including pool professionals, distributors, manufacturers, specifiers, architects, operators and spa and wellness professionals.
However, companies' visibility is not limited to the four days of the event. Every article published in the three booklets will also appear on EuroSpaPoolNews.com and be featured in our weekly newsletters, sent to more than 15,000 subscribers.
This multichannel approach combines the impact of the printed magazine at the exhibition with the reach and longevity of digital content. Company news, product launches, innovations and projects remain accessible online after Piscine Global.
The EuroSpaPoolNews stand and its now famous Pool Studio will be at Piscine Global 2026
Road to Lyon: communicate before the exhibition opens
To prepare for the event and attract professionals to their stands, exhibitors can also benefit from the Road to Lyon digital campaign.
Rolled out ahead of Piscine Global, this initiative enables exhibitors to announce their participation, present the new products they will unveil in Lyon and give visitors compelling reasons to meet them at their stands.
Combining Road to Lyon with Special Lyon 2026 creates a comprehensive media presence:
- Before the exhibition, through a targeted digital campaign announcing the company's participation;
- During Piscine Global, with the distribution of the three bilingual booklets at the entrance to the exhibition;
- Over the longer term, through the publication of articles on EuroSpaPoolNews.com and their distribution in our professional newsletters.
By combining immediate visibility at the event with the lasting digital reach of its content, EuroSpaPoolNews Special Lyon 2026 gives pool, spa and wellness companies the opportunity to showcase their latest news and innovations to a French and international professional audience.
Contact our team now to prepare your communication campaign for Piscine Global 2026.
