Passion Spas has officially launched its products into the US market, exhibiting at the recent International Pool, Spa and Patio Expo in Las Vegas.

The company, which says it is the largest-selling European spa brand, premiered two new Passion Spa models that have just been launched in Europe.  The Bliss is a two-person spa that is ideal for locations where space is at a premium. Meanwhile the Ecstatic (pictured) is a large, seven-person spa featuring multiple pumps, LED lighting, aromatherapy, an audio system and the company’s proprietary Cascade Creek waterfall. 

The Ecstatic also features what is said to be the industry’s first Levitation Bed – a full-length contoured lounge that allows the user to lie on their back or stomach for a complete, head-to-toe massage.  

“We have an exceptional product story that makes our spas very easy for the dealer to sell,” comments Passion Spas’ Dolf Nieland. “We believe the American market is ready for something new. Our high-value, fully-featured spa line brings new and unique European styling and features to the market.”

Passion Spas USA is managed by Rick Mouw, Nieland’s partner in the American division. According to Mouw, the company has a substantial inventory of spas available, and the response to the products from American dealers has been outstanding.

“Dealers are finding that they sell more spas because of the quality, styling and features, and can make a minimum of $1000 more per sale than on comparable models from other manufacturers,” he says.  “That is a huge incentive for dealers to consider taking on Passion Spas.” He also claims that dealers are experiencing far fewer service requirements on Passion Spas than with competing models thanks to the high quality standards at the Passion Spas factory.

Passion Spas USA is now establishing exclusive dealerships in the USA and Canada and welcomes enquiries from professional dealers.