Gaches Chimie gives itself a makeover by placing a new label on its entire range of products for water treatment, Age de l'EAU.
The language stands out clearly: a colour code indicates at a glance the purpose of the product (chlorine treatment, chlorine-free, balance, prevention / solutions, equipment / accessories). The various pictograms indicate manufacture in Europe, compliance with pool standards in force, boric acid free for the range of chlorine disinfectants, and the high concentration of the products, guaranteeing quality.
Laurent AZAM, Director of the Water Treatment Division of the group explains:
"As professionals, we wished to provide our customers with greater clarity on the labelling of our products. Customers should know that by selecting Gaches Chimie products they choose products that comply with pool standards and approved by the Ministry of Health for water disinfection of public swimming pools, an undeniable guarantee of quality. This new label will also enable our clients to raise awareness levels of our products and therefore better understand their efficacy".