Thirty years after its foundation, Bullfrog Spas continues to evolve its vision of the spa, built around purposeful innovation, personalisation and wellness. In 2026, the American brand is using its anniversary not only to reflect on how far it has come, but above all to open a new chapter in its development. A forward-looking approach it will share with industry professionals gathering in Lyon this November.

From product innovation to a broader vision of wellness

Since its beginnings in 1996, Bullfrog Spas has developed around a simple idea: to challenge established design conventions whenever a better solution can be found.

This philosophy notably led to the creation of the JetPak Therapy System, a patented system of modular, interchangeable massage modules that has become one of the brand's signatures. While its core principle remains unchanged, Bullfrog Spas points out that the technology has continued to evolve in terms of power, efficiency and sophistication, while keeping personalisation at the heart of the user experience.

The JetPak Therapy System personalises the massage experience through interchangeable modules

But innovation is no longer limited to this technology alone. Over the years, Bullfrog Spas has extended its approach across several spa collections,, while continuing to develop solutions for water care, energy efficiency, connected features, ease of use and personalisation.

This evolution reflects a broader vision of the spa: not only as a product for physical relaxation and recovery, but also as a way of creating moments of calm and connection in everyday life.

This ambition is reflected in the brand's mission, "Create Peaceful Lives", which guides both its product development and its relationships with employees, customers and its international dealer network.

The Bullfrog spa becomes part of the outdoor living space, supporting everyday relaxation and recovery

At Piscine Global 2026, Bullfrog Spas looks ahead to its fourth decade

After celebrating 30 years of innovation and development this year, Bullfrog Spas sees the milestone as a starting point rather than a conclusion.

The brand is particularly seeing growing interest in wellness, recovery, comfort at home and meaningful time spent together. These are all trends which, in its view, reinforce the role spas can play in changing approaches to everyday wellbeing.

Bullfrog Spas places the spa at the heart of wellness and shared moments

"We've always been known as a spa brand on the move. That won't change. In many ways, we're just getting started," says Dan Sjoblom, President and CEO of Bullfrog Spas.

Piscine Global, taking place from 17 to 20 November 2026 in Lyon, will give Bullfrog Spas the opportunity to meet its partners and industry professionals while inviting them to discover the next stage of a story that began thirty years ago with one simple question: is there a better way?