Neokem and SNTE, the holdings in the WATER division at Fluidra dedicated to water treatment have a new General Manager, Jesús Serra, from January on. He has a degree in chemical sciences from the University of Barcelona and an MBA from EADA, with extensive experience in business management.

Serra was General Manager of various Uniland companies for more than five years, where he was in charge of reorganising the company and optimising its product lines. Before that, he held the same position at Akzo Nobel for 14 years.

Serra replaces Lluís Cortés at the head of these holdings, who had held the position of General Manager since the creation of these groups. Cortés will continue with Fluidra’s WATER division as New Business Development Manager.