While drivers pushed their machines to the limit on the legendary Circuit de la Sarthe, another kind of endurance performance unfolded just metres away. From 6 to 15 June 2025, Fairland Group brought its vision of sustainable and intelligent outdoor living to the iconic 24 Hours of Le Mans, captivating fans and professionals alike with its innovative iGarden space in the Paddock Alley Fan Zone.
A showcase of energy-saving innovation and lifestyle technology at the heart of motorsport
The world's most prestigious endurance race celebrates performance and resilience, values that Fairland mirrored with its 24/7 intelligent outdoor technologies. In a fully reimagined outdoor setup, the brand introduced visitors to its AI-powered iGarden system--capable of managing everything from pool heating to lawn care, and even car charging, with simple voice commands.
From high-speed engineering to zero-carbon gardens
At the centre of the experience was Fairland's inverter heat pump technology, now enhanced with the natural refrigerant R290. This low-impact refrigerant not only reduces greenhouse gas emissions (GWP near zero, no ODP) but also delivers a coefficient of performance (COP) of up to 30. Complementing this, Fairland's unique water-cooled inverter pool pump ensures high-efficiency filtration and circulation with an IE5-class motor, setting a new benchmark for zero-carbon outdoor solutions.
The iGarden stand at the 24 Hours of Le Mans
IEW: a complete ecosystem for intelligent outdoor living
Fairland's technological advances go far beyond pool equipment. The company has invested over $2 million across seven years in AI-inverter development, resulting in five Guinness World Records and saving more than 20 billion kWh globally every year.
Now, through a comprehensive IEW (Intelligence, Energy, Water treatment) management system--developed in collaboration with Aquark and Aquagem--Fairland offers an integrated, solar-ready solution for outdoor living. The system automatically optimises energy use, reduces chemical consumption, and minimises water waste, all while prioritising user convenience and environmental responsibility.
The iGarden stand at the 24 Hours of Le Mans
Innovation meets imagination: new product visions unveiled
The Le Mans showcase also served as a platform to introduce Fairland's next-generation innovations:
- Mobile SwimJet and underwater wearables: These compact, ocean-inspired accessories transform any pool into a surf-ready space, complete with VR swimming guidance via smart goggles.
- Autonomous garden care with aerial robots: Next-level lawncare includes AI-controlled mowing, plant health monitoring, and even the option to design custom "lawn tattoos" for a truly personalised garden aesthetic.
"We don't just develop smart outdoor solutions," explains the Fairland engineering team. "We engineer trust and activate your imagination on how to enjoy outdoor adventures. To ensure your artful living is a lifetime experience every time - we are working on that."
The iGarden equipment
24/7 efficiency for a 365-day lifestyle
As race cars chased speed records on the track, Fairland's vision pursued a different kind of endurance: a smarter, greener, and more inspiring way to enjoy outdoor spaces all year round. With its holistic IEW approach, the brand reaffirmed its role as a key player in sustainable innovation for the pool and garden sector--bringing smart outdoor living firmly into the fast lane.
