DI Friedrich Niederndorfer MBA (Abatec) und VM Kallioniemi(Sawo)

High-tech specialist ABATEC Electronic AG and sauna heater manufacturer SAWO INCORPORATED will develop future wellness trends together under the joint corporate product line known as SAWOTEC Wellness Solutions. The co-operation agreement was sealed by the two executives DI Friedrich Niederndorfer, MBA (ABATEC, see picture on left) and VM Kallioniemi (SAWO, see picture on right).

ABATEC will prospectively take care of the Europe-wide distribution of the SAWO product portfolio and SAWO will be responsible for the distribution of ABATEC wellness products to Asian and non-European countries as well as to Finland. The product lines of both companies will be consolidated, produced and merchandised under the corporate brand SAWOTEC.

SAWO INCORPORATED is the world’s largest manufacturer of sauna accessories and one of the world’s largest producers of sauna heaters.

Since the acquisition of the sauna technology product division of Ondal in the year 2008, ABATEC is among the top 3 European sauna technology manufacturers and has already reached a high level of awareness in wide sections of the wellness branch. The product line encompasses the whole wellness range of both companies from sauna and infrared control units to sauna heaters and LED coloured lamps to the smallest accessories.