In order to unite its various sites and services around a strong image of the company, Clement CHAPATON, Chairman of Annonay Productions France, wished to give the company a new logo that reflected its reputation and status.
The result was a new graphical identity with pure lines, modern and dynamic, values perfectly in tune with the developments carried out by this specialist in liners and pool covers Made in France.
If the 3 colour codes defining APF’s business segments - blue for Impermeability, red for Safety, and yellow for Equipment - have been retained to facilitate identification by the customer, APF Services has made its appearance in this new identity.
This division, distinguishable by its grey logo and a pictogram representing tools, is dedicated to customer support, from service to assistance, after-sales to training.
The new APF signature, with its fresh and determined style, shows its ambitions:
the manufacturer proposes an offer that meets the expectations of professional pool builders, both in terms of products and equipment recognisable in the market, and service that is responsive, available and personalized.
The new logo wishes to reflect a harmonious image of APF and is clearly customer-oriented.
APF will be present at PISCINE GLOBAL 2016 in LYON,