The 28th edition of interbad will open its door from 23 to 26 October 2018. The international trade fair for swimming pools, saunas and spas, which is organised by the German Association for the Recreational and Medicinal Bath Industry (DGfdB) together with Messe Stuttgart, is one of the most important industry get-togethers with its combination of a trade fair, congress and comprehensive accompanying programme.

interbad launches its new brand in 2018. "The aim was to update our brand and also retain the recognition value of the interbad brand", explains Dr. Christian Ochsenbauer, President of DGfdB. "Our corporate design includes various elements which are modular and flexible in use. This strengthens our brand presence."

Future-oriented themes, international audience

Another new feature of the international industry platform is the trade pavilion, which Messe Stuttgart started together with SHK Baden-Württemberg (Professional Association for Plumbing, Heating and Air Conditioning. "For the first time plumbing and heating companies have the opportunity to showcase themselves to end users and as a potential supplier for swimming pool specialist retailers", is how Joachim Sauter, Project Manager for interbad, explains the concept. interbad also uses the new West Congress Center for the first time. The spaMarket conference, the industry congress for hoteliers, thermal spa operators, spa managers and wellness providers, takes place there in 2018. At the Congress for Pool and Bath Technology, a central cornerstone of the integrated event concept of interbad, the experts meet to obtain information at various presentations and exchange opinions and ideas. The Congress for Pool and Bath Technology takes place once again in the International Congress Center.

Central location, good connection

As a trade fair with the world's largest sauna offering, interbad is also becoming increasingly important internationally. In 2016 approximately 14,000 visitors from 72 countries came to see the innovative products of the 450 exhibitors. More than half of the available exhibition space for interbad 2018 is already reserved. Exhibitors can benefit from the favourable early-booker rate up until 9 February 2018.

In 2018 it is planned to increase the high percentage of visitors from Eastern Europe and the alpine countries from last year through targeted communication and to also focus more on visitors from the Benelux countries.

A clear advantage is the excellent transport connection to the trade fair centre, as the grounds are located in close proximity to the airport. "You can reach us from Moscow in four hours and from Budapest in just 1.5 hours", states Andreas Wiesinger, Member of the Board of Management of Messe Stuttgart. It's even faster for domestic flights: Convenient, roughly one-hour trips from Hamburg, Bremen, Hanover and Berlin.
 

Innovative offer has proved successful

At the special show "creating atmospheres" architects, hoteliers, planners and private builders can obtain information about new products in the sector and exchange opinions and ideas with potential customers. The "Public Value Award", which the DGfdB presents every two years, celebrates its 5th anniversary in 2018. Public pools and baths which make an important contribution to the well-being of society with their offer are presented with the award.

Next October trade fair visitors can once again vote for the most innovative products for the "interbad Innovation Award". The award from the two trade fair organisers honours practical market innovations which improve the environment and energy situation.

With its coherent mixture of a trade fair, a congress and an extensive accompanying programme, interbad, the international trade fair for swimming pools, saunas and spas, provides an ideal setting to exchange professional experiences and information, carry out networking and find out about technical developments and innovative trends relating to swimming pools, saunas and wellness.

The next interbad takes place at Messe Stuttgart

from 23 to 26 October 2018