Hayward intends to strengthen its support for swimming pool specialists
As part of its development strategy, Hayward intends to strengthen its support for swimming pool specialists to help them boost their sales. The company has therefore set up a distribution strategy for its products within its network of partner dealers, together with a loyalty programme offering them advantages.
Marketing tools and training sessions
As part of the Totally Hayward® programme, many marketing tools are available to stores: communication and merchandising tools, videos to play in store, etc. With this programme, partners also benefit from extended warranties, an after-sales service and are rewarded for their loyalty when they convert their points into gifts.
Training sessions are also organised for partner dealers.
The programme runs from 1 October 2018 until 30 September 2019.
One of the conditions is that purchases must be made at one of the 5 distributors of the programme: Aello, Ascomat, CEC, Hydralians or SCP.