The #B-SAFE4business Village

In order to host trade fairs such as aquanale 2021  - International Trade Fair for Sauna.Pool.Ambience - as in-person events and to provide a safe trade fair experience for exhibitors and visitors in the coronavirus era, Koelnmesse presented the prototype of a trade fair that translates the requirements of the State of North Rhine-Westphalia's Coronavirus Protection Ordinance into the event practice of international trade fairs ( currently suspended rules) with the #B-SAFE4business Village, which covered approximately 5,00 square metres in Hall 9 of the trade fair grounds.

aquanale 2021

aquanale 2021

Under the title #B-SAFE4business, a campaign was launched back in June to explain Koelnmesse's comprehensive protective measures for exhibitors and visitors.  A real-life experience has now been added to the campaign in the form of the #B-SAFE4business Village. The #B-SAFE4business Village was open to Koelnmesse's customers on invitation throughout the entire month of October, and many aquanale exhibitors and the complete bsw office took advantage of the opportunity to gather plenty of information.

Distancing, hygiene, face coverings, ventilation and the coronavirus app: simple behavioural measueres with a big impact are now part of new daily lives. However, compliance with these rules poses major challenges for trade fair organisers across zhe globe. With the #B-SAFE4business Village, Koelnmesse has demonstrated how the requirements can be implemented at industry events and proved that the trade fair organiser is excellently prepared for events with several thousand participants from all over the world.

For more information :

BSW communication