Piscina & Wellness Barcelona is gearing up for a hybrid of the 2021 show (on-site and virtual) running from 29 November to 2 December at Fira Barcelona's Gran Via venue.
Piscina & Wellness from 29 November to 2 December at Fira Barcelona's Gran Via venue
This year the spotlight will be on innovation and sustainability as key elements for the development of the sector.
Four areas for Piscina & Wellness 2021
The director of Piscina & Wellness Barcelona, Ángel Celorrio, stresses that "the swimming pool sector is a robust industry with great prospects for the future". "In 2020, growth fell by only 1.58% after several years of riding 5% above the Spanish GDP", he said. Celorrio noted the show's high international profile, with 54% of international visitors in its 2019 edition, and that of the visitors, mainly executives with great decision-making and purchasing power.
This year, Piscina & Wellness Barcelona will have four areas (Trade Exhibition, Innovation Zone, Wellness Experience and a Congress and Conference Area). In this regard, Celorrio pointed out that "the addition of the Innovation Zone and Wellness Experience will give greater visibility to the main product innovations and new technologies that the swimming pool sector offers internationally, and which will also be available in the commercial offer of the fair".
Along the same lines, the show is developing an Innovation Programme to raise awareness of all the new international developments aimed at solving all kinds of problems in the field of health, well-being and the common good.