It was announced that Lincoln Pool Equipment, a leading pool products distributor in Australia, is joining BWT Group effective from 1 Oct 2021.
The pool products distributor is joining Best Water Technology Group
Lindsay Hartshorne, CEO and owner of Lincoln Pool Equipment, said he was extremely pleased that BWT will be part of Lincoln's future, enabling further expansion of the current business model. He sincerely thanked his loyal staff for their successful dedication in growing the business and gaining an admirable reputation over the years.
Since 1990, BWT has been dedicated to its vision of perfect water. Today this passion and the expertise in all areas of water have enabled BWT to become the leading water treatment Group. "For You and Planet Blue' expresses the mission of BWT to take ecological, economic and social responsibility, to provide to its partners the best products, systems, technologies and services in all areas of water treatment and pool equipment, while simultaneously contributing valuably to preserve the global resources of our blue planet.
Andreas Weissenbacher, CEO of BWT Group, is delighted to welcome Lincoln and all its staff in the BWT Family: "I'm very pleased that Lindsay Hartshorne has given us the opportunity to invest in Lincoln, the leading Australian pool product company with an international reputation for distributing and promoting quality products. Together with Lindsay as our Managing Director, we will continue to operate the Lincoln business as it has for the past almost 20 years, servicing, in cooperation with all existing valuable customers and suppliers, to be the best partner in the industry for them. Together with Lincoln's perfect product portfolio, we will offer our quality range of BWT pool products, across Australia and New Zealand, in combination with the high-quality local service via the Lincoln hubs for all customers."
Naty Lopez, coordinating and directing the sales activities for BWT Pool, announced: "The acquisition of Lincoln continues our global expansion in the pool market and will allow us to provide a perfect service to our customers in Australia and around the world. Lincoln has been a great distributor of BWT pool products for the last years and their expertise of the market, talented team and great reputation will support our expansion in the Australian market".
Lincoln Pool Equipment was established in Victoria in 1974 and has been owned by Lindsay Hartshorne since 2002. During that time Lincoln has grown substantially and now has branches in Queensland, NSW and Victoria. Lincoln is recognised as a leading distributor of OEM equipment and has one of the largest ranges of spare parts available in Australia.
The BWT (Best Water Technology) Group is Europe's leading water technology company, with subsidiaries all around the world. Around 5,500 employees work towards the goal of providing customers with innovative, economical and ecological water treatment technologies, that guarantee maximum safety, hygiene, health and well-being in the daily use of water. BWT provides modern water treatment systems for swimming pools as well as for drinking, pharmaceutical and process water systems.