Fluidra Deutschland annonces the new appointment of Ladislao Santamaría as its new Country Manager and Managing Director.

Ladislao Santamaría takes on overall responsibility for the German market and Fluidra Deutschland GmbH

Ladislao Santamaría took on overall responsibility for the German market and Fluidra Deutschland GmbH on May 1, 2023. In this position Ladislao Santamaría will be responsible for the company's strategic targets and development, in addition to the expansion of the business in the German pool market.

Ladislao Santamaría has had a long-standing career in the fields of management and international sales at very well-known retailers such as Aldi, Lidl and MÜPRO Services GmbH. At MÜPRO, Ladislao was responsible for international sales for many years and he managed its Middle East division as Managing Director. Subsequently he spent 10 years asDirector of International Sales and was a member of the Executive Board at BETTE GmbH & Co. KG, an international leader in the manufacture and sale of bathroom products.

Jürgen Bergmann, who has made a significant contribution to the development and success of Fluidra Deutschland over the past few years, will continue to work as Key Accountant Manager, for which his functions will mainly focus on business operations, as well as the ongoing expansion of the export and key accounts business departments (online sales, wholesale, buying groups, etc.).