The World Sauna Forum 2024 is taking place on June 6-7, 2024, in Jyväskylä, Finland. Organized by Sauna from Finland, it aims to promote the authentic Finnish sauna experience, support international sauna businesses, and highlight sauna innovations globally. Experts from the sauna, spa, and wellness industries worldwide gather at this event, providing a valuable learning platform for all participants.
"The Power of Hot and Cold," theme of the World Sauna Forum 2024
For the first time ever, in 2024 the World Sauna Forum will be held over two days rather than one day as previously to meet growing international demand for more sauna networking activities.
"As interest in the Finnish sauna continues to grow around the world, so does interest in more B2B networking opportunities and authentic sauna experiences," says Carita Harju, founder, and executive director of Sauna from Finland.
Carita Harju
New events include the Sauna and Wellness market at the stylish harbourfront Sataman Viilu complex. The market will offer a range of experiences, products, and different pop-up-saunas, while learning more about the true Finnish sauna experience and business through match-making events.
One of the most popular highlights is the authentic Finnish sauna evening held at the picturesque Savutuvan Apaja on Friday, the evening before National Finnish Sauna Day - June 8th.
The theme of this year's World Sauna Forum is "The Power of Hot and Cold," that is pairing a hot steam with an icy dip in a lake or the sea. The Forum will coincide perfectly with Sauna Region Week, which takes place from June 3-9, 2024, with a range of unique sauna experiences for sauna afficionados to enjoy throughout the region.
A top range of speakers at the seminar will on June 6th will speak, including this year's dynamic headliner Jasper Pääkkönen, one of Finland's leading sauna ambassadors and entrepreneurs, a Hollywood actor and an environmental advocate. Pääkkönen is the owner and co-founder of one of Löyly, one of Helsinki's most popular sauna complexes, which takes its name from the Finnish word for the steam that rises when water is ladled over a sauna stove's rocks.
