On April 26, 2024, Superior Wellness welcomed partners from the UK and Europe to Mythe Farm, Warwickshire, for its annual Superior Chill Fest. The 150-acre venue featured a large tipi setup, creating a high-end festival atmosphere complete with a chill-out area and fire pit.

Annual event hosted for Superior Wellness partners

The event showcased all Chill Tubs, including the newly launched Chill Tubs Essential and Hekla Infrared Sauna. Rob Carlin, Managing Director, opened the event with a speech thanking the partners. Gareth Ward, Global Sales Director, presented the past year's achievements and future plans, including US expansion. A panel discussion with audience questions followed.

After a lunch by Saffron Catering, the Outdoor Team Challenge by Eventurous encouraged team-building. The Chill Tubs Challenge saw participants dipping into the Chill Tubs Pro, with a prize draw for a free Chill Tubs Original, won by Yan from Castle Hot Tubs in Wales. Another draw in the evening awarded Lewis from Advanced Hot Tubs in Scotland a free Chill Tubs Obsidian.

The Outdoor Team Challenge

The evening continued with a free bar, food stations, and live entertainment, culminating in an awards ceremony recognizing top-performing partners. Graham Message, Business Development Manager, said "The annual partner event is always a great day and night. We have a fantastic relationship with our partners and value their support and feedback. It was also a great chance to socialise with our partners and have some fun.  We would like to thank our partners for their continued support for the last 12 months and we are looking forward to the year ahead."

The Superior Chill Fest 2024

The event was preceded by a training day on April 25, featuring sales, marketing, and technical sessions led by the Superior Wellness team.