With exciting opportunities and increased momentum in the US, a market requiring complete immersion and undivided focus, PCFR PoolCop announces a new leadership team for the 2025 season to continue their expansion and development.

New leadership to meet the growth and development of PCFR Poolcop

Lane Hoy will be leaving his position as President of PCFR and joins Jim Darke, previously President at American Pool Aquatics Solutions, to set up the entity PoolCop. Inc. This business, based in Atlanta, Georgia, will concentrate solely on the North American pool service industry and is destined to become a significant PoolCop client.

PCFR PoolCop, specialist specialist in smart pool water treatmenthas several exciting projects underway that will be brought to market over the next 18 months. To guide the company in this process, Sébastien Ettling-Coëffier has been appointed General Manager. With his honed technical expertise, he also leads the technology and development team. Sébastien will be supported by Kate Faure in her position as Operations Manager. Her experience in team development, ensuring stability and a keen sense of client service will assure efficient and streamlined performance in this central role within PCFR.

With a view to boosting European sales and building on distribution partnerships, Dr. Xavier Darok has accepted a new position as European Sales Manager, in addition to his existing role as Product Manager. With 18 years of experience in the international pool industry and in-depth product knowledge, he brings valuable expertise to enhance PoolCop's growth.

I firmly believe that this management trio, with its combined leadership experience, will ensure that PCFR PoolCop is equipped to venture into a new era. I always admired Lane's passion and we will strive to keep the same spirit moving toward our objectives. Sébastien Ettling-Coëffier.

Finally, Florent Thevenin (Dryden Aqua) joins PCFR as President, bringing invaluable experience in the pool industry at an international level, and the commercial insight needed to propel PoolCop to the next level.

Sébastien Ettling-Coëffier, Kate Faure and Xavier Daròk, nouvelle équipe de direction de PCFR PoolCop

Sébastien Ettling-Coëffier, Kate Faure and Xavier Daròk, new leadership team of PCFR PoolCop