In mid-August, the pool industry gathered together at Expolazer, Latin America's leading trade fair dedicated to pools, spas, decoration and wellness. This biennial fair, which was held from 13 to 16 August in the Anhembi district of São Paulo, got off to a roaring start with record attendance from the first day according to its organisers.
A major meeting place for the professionals of the pool and wellness sector in Latin America
With around 8,000 m² of exhibition space, Expolazer 2024 attracted numerous professionals and enthusiasts of the sector. Among them was Joel FD Copeman, Export Sales Manager at BWT Pool Products, a regular participant, who told us that he was particularly satisfied with this year's fair, highlighting the importance of the event to establish business contacts. Accompanied by Ricardo Silva, Director General of Sibrape and Rogero Dias, Sales Manager, they praised the vitality of the fair, calling it 'very dynamic' and highlighting its importance as a unique event in Latin America that also attracts neighbouring countries like Paraguay, Uruguay, Argentina and Chile.
From left to right, Rogero Dias, Sales Manager, Ricardo Silva, Director General of Sibrape and Joel FD Copeman, Export Sales Manager BWT Pool Products
A key partner of the event, ANAPP Profissionais de Piscinas, the National Association of Pool Professionals, played an essential role in the promotion and development of the sector, contributing to the dynamics of the event.
Expolazer 2024
The success of this 24th edition was celebrated on the last day by organisers Fernando Ruas Marques (CEO of Francal), Renato Cordeiro (sales manager) and Abdala Jamil Abdala (president of Francal), who made a point of thanking all those who contributed to this success: 'Together, we have created the greatest edition of Expolazer & Outdoor Living! . The fair was home to many sales agreements and the birthplace of strategic partnerships for future training.
Closing speech by Fernando Ruas Marques (CEO of Francal), Renato Cordeiro (sales manager) and Abdala Jamil Abdala (president of Francal)
The final evening was marked by a convivial cocktail during which guests were invited to discover projects for the next edition of the fair, scheduled for 11 to 14 August, 2026. All expressed their intention to return to São Paulo, promising to make the coming edition an even greater success.
Genco stand
Fluidra stand
Pooltec stand
SIBRAPE stand
hth stand
BWT robots on show at Expolazer
Desjoyaux stand
