Pentair is evolving its visual brand system to share its mission with customers and communicate its solutions more effectively.

A new visual identity to strengthen proximity with customers and partners

Pentair's main market segments have been renamed to make their respective values clearer:

• Pentair Flow - and its MOVE baseline - concerns the company's mission in terms of water supply and evacuation, as well as industrial filtration solutions.
• Pentair Water Solutions - et and its baseline IMPROVE - covers residential and commercial filtration solutions.
• Pentair Pool - and its baseline ENJOY - brings together Pentair's solutions for swimming pools and spas.

The diamond remains present on Pentair brand logos as a reference to excellence. Each segment now has a dedicated colour to enable the company's partners to better differentiate among the solutions proposed according to their sector of activity.

Pentair continues to focus on the needs of its customers and users, offering them quality solutions with the highest respect for sustainability standards.