At Piscine Global 2024, HTH^TM unveiled its brand new design, marking a key milestone in its evolution.

HTH^TM brand design relaunch:a new era for pool and spa treatment solutions

This change is a major project and marks an important step in the company's evolution, aiming to offer its customers and consumers an improved and modern user experience.

HTH^TM stand  with its new design

In order to better understand the market, the company conducted an extensive survey of 1,600 consumers* that enabled the identification of HTH(TM) consumer profiles and improved understanding of their needs.  The positioning of the HTH(TM) brand has been reworked to: 

• Address the unmet needs and concerns of HTH^TM target profiles 
• Offer crystal-clear water by collaborating with suppliers, retailers and end users 
• Differentiate the design by making it more modern 

Anne-Sophie Vezie, Sales Director France and André Westerveld, Vice President Pool Solutions, at the HTH^TM event on its stand at Piscine Global 2024.

Perhaps the most visible change is the new HTH^TM logo, with the brand name now surrounded by a red and white buoy. The associated promise, 'Together for Crystal-clear Water', expresses both the emotional dimension and the quest for performance. 'Together' reflects the idea of close ties with customers, while 'for crystal-clear water' underlines the brand's commitment to meeting the needs of end users, focusing on water quality.

Launch event on the HTH^TM stand at Piscine Global 2024

This new design has been widely acclaimed by consumers. In a 2023 packaging test involving 300 pool owners, HTH^TM outperformed its competitors in terms of preference, purchase intent and overall appreciation.

New HTH^TM design

From 2025, the brand will begin the gradual replacement of its old packaging with packaging bearing the new visual identity. With this relaunch, HTH^TM confirms its desire to innovate while remaining attentive to the needs of its users, thus strengthening its position as industry leader.

 * Usage & Attitude study carried out in 2021 in France, Germany and Spain 

**Study conducted in France and Germany.