At Piscine Global 2024, HTHTM unveiled its brand new design, marking a key milestone in its evolution.

HTHTM brand design relaunch:a new era for pool and spa treatment solutions

This change is a major project and marks an important step in the company's evolution, aiming to offer its customers and consumers an improved and modern user experience.


HTHTM stand  with its new design

In order to better understand the market, the company conducted an extensive survey of 1,600 consumers* that enabled the identification of HTH(TM) consumer profiles and improved understanding of their needs.  The positioning of the HTH(TM) brand has been reworked to: 

  • Address the unmet needs and concerns of HTHTM target profiles 
  • Offer crystal-clear water by collaborating with suppliers, retailers and end users 
  • Differentiate the design by making it more modern 

Anne-Sophie Vezie, Directrice commerciale France et André Westerveld, Vice Président Pool Solutions, à l'événement d'HTHTM sur son stand à Piscine Global 2024

Anne-Sophie Vezie, Sales Director France and André Westerveld, Vice President Pool Solutions, at the HTHTM event on its stand at Piscine Global 2024.

Perhaps the most visible change is the new HTHTM logo, with the brand name now surrounded by a red and white buoy. The associated promise, 'Together for Crystal-clear Water', expresses both the emotional dimension and the quest for performance. 'Together' reflects the idea of close ties with customers, while 'for crystal-clear water' underlines the brand's commitment to meeting the needs of end users, focusing on water quality.


Launch event on the HTHTM stand at Piscine Global 2024

This new design has been widely acclaimed by consumers. In a 2023 packaging test involving 300 pool owners, HTHTM outperformed its competitors in terms of preference, purchase intent and overall appreciation.

Nouveau design HTH(TM)

New HTHTM design

From 2025, the brand will begin the gradual replacement of its old packaging with packaging bearing the new visual identity. With this relaunch, HTHTM confirms its desire to innovate while remaining attentive to the needs of its users, thus strengthening its position as industry leader.

 * Usage & Attitude study carried out in 2021 in France, Germany and Spain 

**Study conducted in France and Germany.