Interbad 2020: a new concept

International trade fair brings together the complete swimming pool offering in one hall 

United on more than 20,000 square metres in a single exhibition hall - interbad will be presenting a complete offering for private and public swimming pools in Stuttgart from 27 to 30 October 2020. Pools, water treatment, swimming pool technology, fixtures and fittings, facilities, surface materials and more will come together in the L-Bank Forum (Hall 1).

Different swimming pool areas will be showcased under a single roof, easily winning over national and international trade fair visitors from local authorities, leisure and adventure pools, architecture and planning offices, hotels, day spas, swimming pool construction companies, private visitors that are eager to invest and heating, plumbing and ventilation specialists with a wide range of products a short distance from one another.

Saunas, spas and wellness will be presented in Hall 3. This means that the trade fair will showcase a more compact offering on an unchanged total area of over 35,000 square metres.

Andreas Wiesinger, member of the management board of Messe Stuttgart explains:

With this conceptual development, we are giving our exhibitors the best possible conditions, enabling them to address different visitor target groups from each segment in the best possible way. 

On-trend topics

Furthermore, this year's trade fair will feature another extensive accompanying programme, guaranteeing added value and advanced knowledge for international trade visitors and experts.
Participants of the 68th Congress of the German Society for the Pool Industry (Deutschen Gesellschaft für das Badewesen e.V.) will be able to exchange views and information in specialist presentations about digitalisation, safety, resource-optimised construction, administration and specialist staff shortages, among other topics.

The annual "Sauna Impulse" conference of the German Sauna Federation will inform sauna operators about the latest trends and topics in their sector.

The "Innovation Area" will showcase pioneering product developments again in 2020. 
"As one of the leading platforms in the sector, interbad exhibits innovations in swimming pool technology, fixtures and fittings and trends for private swimming pool and wellness facilities as well as management concepts for those operating public swimming pools, adventure pools, leisure pools and thermal baths," explains Dagmar Weise, interbad project manager.

From Finland to the Alps

interbad will focus on three special shows: as the trade fair with the world's largest sauna offering, all eyes will be on Finland in 2020.
The "Original Finish Sauna Experience" will give visitors an insight into an authentic Finnish sauna.
Presentations and demonstrations highlight topics such as the health-promoting effects of the sauna, nature and the sauna experience, the sauna as a global wellness trend, sauna and beauty as well as tips for a successful sauna business.
The Sauna Lounge, where visitors will be able to test products and enjoy a special ambience, will have a typically Finnish flair.

The second special show "Alpine Wellness Powered by Cluster Wellness Tirol" will highlight the Alpine region. Topics include sauna, infrared and heat products, products made of natural materials, working with renewable resources and meditation and relaxation.

Together with the Landesmesse Stuttgart, the European Waterpark Association e.V. will be hosting another special exhibition called "Theming and Storytelling in Leisure Pools and Thermal Baths". This will concentrate on the current trend of offering guests at leisure-orientated pools consistently themed experience worlds.
The special show will be presenting renowned German leisure pools and examples of themed water parks, thermal baths and adventure pools from around the world.

Furthermore, introductory talks in an exclusive framework and with interesting speakers will await hoteliers, planners and architects at interbad at the end of the trade fair on Tuesday and Wednesday.

Awards for flagship projects

Notable prizes are awarded at interbad, showing just how important the trade fair is:

  • The Public Value Award of the German Society for the Pool Industry (Deutschen Gesellschaft für das Badewesen e.V.) recognises services and products that focus on social benefits and make an important contribution to the common good.
  • The EWA Award of the European Waterpark Association recognises especially innovative concepts in design and marketing.
  • The interbad Innovation Award allows trade fair visitors to vote for the most innovative new products in the sector.

Press Release