Why develop the "Boospa reflex"? To get the parts... and the services you need, when you need them!
Parts, logistics and services to support professionals
Founded in 2009, Boospa was built on a niche that no one really wanted to occupy: spare parts for spas. The result? Today, the company is the French leader in this sector, with more than 7,500 references covering all brands. With a clearly stated B2B strategy, Boospa now aims to become the number-one go-to partner for all spa professionals. Thanks to Stéphane Garreau, the company's new Managing Director, we were able to find out more.
What exactly is Boospa? And how did you get to where you are today?
Boospa started with Laurent Murcia, its founder, and his 25 years of experience in the spa industry. He knows the market in every detail, both in Europe and in Asia and the United States. In 2009, the business began with a 100% e-commerce model, mainly aimed at private customers.
The real turning point came when professionals -- pool specialists, independent technicians, campsites, facility managers and others -- found themselves completely stuck for supplies during the Covid period. They turned to Boospa as an alternative. The company seized the opportunity and structured a dedicated offer. Today, turnover is almost evenly split between B2C and B2B, and it is the professional share that is expected to continue growing.
Laurent Murcia, founder of Boospa, and Stéphane Garreau, Managing Director
You became Managing Director at the beginning of 2026. Is that a strong signal?
Clearly. It shows that Boospa wants to accelerate its development. My background in comfort and home equipment -- consumer retail, DIY superstores, e-commerce and B2B -- gives me a cross-channel view of the market. And that is exactly what Boospa needs to structure its relationship with professionals.
What exactly do your 7,500 references cover?
Everything a professional needs when working on a spa: circulation and massage pumps, blowers, heaters, heating elements, electronic parts, filtration for all brands, pipework, maintenance products, accessories... and, above all, covers! These are developed in-house with optimised quality and performance, for better thermal insulation and greater durability over time.
The idea is to be a one-stop shop: whether it is a common part or a rare reference, we have what is needed, and we can source parts if necessary. We can even provide made-to-measure and, of course, customisable solutions.
Responsiveness, stock and logistics are our operational pillars.
Spare parts account for 95% of turnover. The rest comes from spa sales through Origin Spa, our own range of spas and swim spas. There is no question of diversifying, and even less of spreading ourselves too thin. We are experts in our field, and we intend to remain so.
Around 30% of the products sold carry the Boospa brand. They are manufactured to our own specifications and cover a broad range of products: filters and covers, but also cover lifters, maintenance products and more. The rest is a selection of benchmark brands -- Balboa®, Joyonway®, Gecko® and others -- with, of course, parts compatible with the major names on the market: Jacuzzi®, Caldera®, Sundance®, Hotspring®, Wellis®, Dimension One® and more.
Standard stock or made-to-measure production: Boospa spa covers focus on thermal performance, durability and compatibility with the market's leading brands
Covers therefore seem to be one of your strong points?
We control the entire chain, from design through to delivery. For standard dimensions, we hold stock of hundreds of covers compatible with the leading spa brands. For specific cases -- swim spas, unusual dimensions, roll-up covers and so on -- we have a made-to-measure production workshop, with technicians who can validate the dimensions with the professional before any order is placed.
We are also constantly working on the long-term resistance of materials. A high-performance cover means a satisfied customer, energy savings and water that stays protected for longer: all concrete selling points for a professional who wants to build customer loyalty.
Where does your equipment come from?
Mainly from Asia, where we have teams permanently present, either in our own workshops or at our partners' facilities. This allows us to control quality and select the best specialist according to the type of product. A manufacturer that is excellent for pumps will not necessarily be the one we choose for accessories. This selective approach is part of our DNA.
We also offer a selection of parts from American brands, as well as a few products manufactured in France.
As regards the Asian origin of parts, professionals in the sector have fully integrated the reality of global supply chains, with production largely concentrated in Asia. What matters is quality, compatibility and availability. These are the three areas where we make the difference.
Since 2024, Boospa has had a manufacturing and storage workshop in Asia dedicated to the production of filters and covers under its own brand or as OEM products
In practical terms, what does Boospa offer professionals beyond the sale of parts?
Efficient logistics, strong responsiveness linked to our specialisation, and a dedicated programme for professionals with "Boospa Pro". Above all, it means B2B pricing that is distinct from pricing for the general public.
We offer flexible supply options, ranging from single-part orders through to pallet orders, or even containers for some customers -- something we also want to develop further.
We also offer white labelling: a pool specialist or installer can market certain references under their own name. On the logistics side, Boospa Logistics offers either direct dropshipping to end customers or outsourced storage through fulfilment. In practical terms, professionals can offer a quality service without tying up either space or cash flow.
Finally, a dedicated area on the website allows registered professionals to view their B2B prices and place orders directly online. Simple and efficient.
The www.boospa.net website is available in French, English and German
What is the Boospa Service technician network?
For the past two years, we have been developing "Boospa Service": a network of around thirty approved technicians across France. These are pool specialists or specialised independent technicians who work at customers' homes: repairs, commissioning, winterising, restarting... everything is possible.
The principle is simple: service requests come through our platform, and we connect them with the nearest technician. For the professional, it is a direct and free source of business, with no sales prospecting required, backed by our parts stock, which secures the intervention and speeds up the repair. For us, it is naturally an additional sales driver.
The network is currently being structured. The objectives are to expand the number of technicians, improve the approval process, and develop additional services: maintenance contracts, video-call assistance to guide a professional or user through a diagnosis... This last point is really gaining momentum.
You are announcing new services for professionals in November. Can you tell us more?
Not yet, sorry! But the idea is to further strengthen the value proposition for professionals: more services, better tools and more in-depth support. The ultimate objective is for Boospa to become a key strategic partner for players in the sector, not just another spare parts supplier.
In a market where responsiveness is often decisive, what commitments do you make?
Responsiveness is truly at the heart of our model. With more than 40,000 orders processed each year, we have learnt how to respond to more or less every situation. When a professional contacts us about a part, we do everything we can to help them find a solution: if the part is in stock, it is delivered within 48 to 72 hours. If not, we can either offer a compatible alternative or carry out a specific search if the reference is genuinely impossible to find.
Our main stock is in France. We also have buffer stock in Asia, directly linked to our partner factories. A little over six months ago, we also outsourced our logistics to a specialist provider. We can now handle even larger order volumes without being limited by our own physical capacity, and this has allowed us to increase the number of references in stock, particularly for bulky products such as covers. For Boospa, it means we can remain focused on our real core business.
Boospa's first appearance at the Barcelona trade fair in 2025, a participation mainly motivated by the internationalisation of the show
You are also announcing a move and a showroom. Is that coming soon?
Yes! We will soon be moving into new premises in the Nantes region, with an area dedicated to professionals. The idea is to welcome professionals into a showroom where they can discover our range, meet the teams and build a genuine local commercial relationship. We also want to organise training sessions and product presentations there. It is an important step.
In which countries are you present, and what are your export development priorities?
Boospa already delivers abroad: in 2025, we shipped to more than 50 countries. Today, our strategy is to strengthen our presence in European markets, beginning with the rollout of localised versions of our website. We have in fact just launched the German version. Germany and the Iberian Peninsula are our short-term priorities.
We are also developing partnerships with local players -- distributors, pool specialist networks, wholesalers and others -- particularly to manage the logistics of bulky products such as covers. Having a local partner for these references is a guarantee of service quality for the end customer. In the medium term, we are considering a physical presence abroad, in a form that remains to be defined. But the immediate priority is first to consolidate our digital position in key markets.
Our positioning is clearly differentiated: we are not generalist distributors, but recognised spa specialists. Our depth of range -- more than 7,500 references -- and our command of Asian, American and European supply markets give us a real competitive advantage.
Who are your professional customers today?
Around 5,000 active professional customers, with highly varied profiles: traditional pool specialists who have integrated spas into their business, specialised independent technicians, campsites and leisure centres, hotel establishments, distributors, e-commerce players and more.
This diversity is a strength: it requires us to structure an offer that is truly adapted to different requirements, uses and volumes.
Boospa has just joined the French Federation of Pool and Spa Professionals. Why?
It is both a company initiative and a personal commitment. The FPP is the natural representative body for the sector, and it seemed essential for us to be present there. The spa commission has just been reactivated within the federation, and we want to play an active role in it. As a player that works with all the brands and distributors in the market, Boospa has a legitimate position from which to represent the interests of the spa sector.
Boospa in figures
- Founded in 2009 -- French leader in spare parts for spas
- Workforce: 20 people
- Turnover: EUR6.5 million in 2025
- Growth target: +10%
- Deliveries to more than 50 countries last year
- More than 7,500 references covering all brands in the catalogue
- Around 5,000 active professional customers
- Boospa Service: 30 approved technicians across France
- 30% own-brand products
